Today’s Law Marketing Resource

Joe Kelly’s “The 53 Runner’s Commandments” on the Pine Belt Racers Club website. Every runner knows that running is a philosophy, not an activity. Like being a lawyer. Today’s post hammers that home. Read these 53 commandments, and ask yourself...

Today’s Law Marketing Resource

Seth Godin’s “The one who isn’t easily replaced” from Seth Godin’s Blog. If you’re not reading Godin’s blog, you should be. Practical, no-nonsense advice that will help you understanding marketing and how to get better at it....

Today’s Law Marketing Resource

Gary Mitchell’s “Start Client Development Early On” (PDF), published in Lawyers Weekly. Intended for junior associates, this piece offers solid, practical advice on developing the business development practices that will help throughout their career....

Today’s Law Marketing Resource

Jim Hassett’s “Building partnerships for alternative fees” from his Legal Business Development blog. Hassett’s alternative fees survey of AmLaw 100 firms provides an interesting perspective on what Big Law thinks (and what they think their...

Today’s Law Marketing Resource

Steve Woodruff’s “Social Media is not a Strategy” from his blog, Connection Agent. Lawyers, don’t make the mistake of treating your social media presence (Twitter, Facebook, blog, etc.) as a strategy. It’s a networking tool. Don’t...