Mark Herrmann’s “Inside Straight: Hiring Law Firms or Lawyers?” at Above The Law. Yes, it would be nice to put this question to rest, as Herrmann longingly suggests. But that’s probably not going to happen, at least not until law firms realize that their brand isn’t their firm, but their people (right Mr Hellerman?). But this post is more than an exploration — albeit an exhaustive one — of why clients hire lawyers and not law firms. It’s also a gauntlet thrown down at the feet of every firm that seeks to provide comprehensive service across multiple jurisdictions. It’s an indictment of the “bigger is better” theory. It’s a call for law firms to step up and apply stringent standards of quality across the board (and maybe even the globe). How are you going to respond?