The editors at Attorney At Work have pulled together some insightful facts and figures about social media in the legal profession in How Do You Use Social Media? Among them: according to the 340 lawyers who responded to a recent AAW survey, the #2 most effective online platform for bringing in new business is “none.” That’s right, 31% of respondents said that the absence of social media was more effective than marketing on Facebook, Twitter, Google+, or YouTube.

Why is that? And more importantly, what are you doing about it? Read the post. Then start making social media work for you (the Lawyer’s Guide to Social Media will help).