by Lance Godard | Sep 30, 2016 | Content & Communications
Blog posts, articles, newsletters, and the like that nobody reads are pretty pointless. That’s why you need 10 Rules for Writing To Be Read, from JD Supra, Knox Design Strategy, and Repechage. Here’s one: “Be Useful. Think, ‘What can the reader do with this...
by Lance Godard | Sep 29, 2016 | Advice
Membership does have its privileges, writes Thom Singer in The ABCs of Sales – J is for Join. That’s why joining a trade association, chamber of commerce, or other industry club is a smart idea: “While it might sound cliché, it is true that people do business...
by Lance Godard | Sep 28, 2016 | Advice
Your success comes from your relationships, writes Betsy Munnell in 25 Easy Ways to Help Your Network…and Grow your Law Practice. And if you’re not focusing on the wants and the needs and the goals and the objectives of the people you know, it’s time to start:...
by Lance Godard | Sep 27, 2016 | Content & Communications
If you give presentations using PowerPoint, you need to read Robert Frost’s 10 Smart Ways To Make Any PowerPoint Presentation Way More Interesting. For most of us, the convenience of Microsoft’s presentation software is a trap that keeps us from focusing on the words...
by Lance Godard | Sep 26, 2016 | Content & Communications
Good writing matters, writes Patrick Lamb in Clear writing makes a difference. The easier your written work is to read, the better people are going to understand it. And the better they understand it, the more they’ll be convinced: “Using 50 readability measures, the...
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