Having a strategy, a real, honest-to-goodness plan of action, is your competitive advantage, writes Samantha Graveney in Success Doesn’t Just Happen. It’s Planned For. All of your competitors are doing it (to varying degrees of success), and all of your clients – in one way or another – are expecting you to get out in front of their evolving legal needs and delivery of service demands. But it isn’t easy:
“Developing a coherent, informed, consensual and realistic plan is hard work; putting and keeping it in action is even harder. There are many opportunities for it to come off the rails or fall by the wayside.”
That’s where Graveney’s post, and her thoughts on the steps to a successful strategy, can help. Read it, and you’ll agree.
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