by Lance Godard | Jan 24, 2018 | Advice
Customer data, write Brad Brown, Kumar Kanagasabai, Prashant Pant, and Gonçalo Serpa Pinto in “Capturing value from your customer data,” is strategic. It gives companies (they’re not talking about law firms, but the same principles apply) a...
by Lance Godard | Jan 23, 2018 | Advice
Keeping your clients in the dark, writes Lindsay Griffiths in No News is Not Always Good News for Business Relationships, is a bad way to do business: Where you might be assuming that “no news is good news,” your client or other business relationship may be left...
by Lance Godard | Jan 19, 2018 | Advice
2018 will be a “make-or-break year” for many law firms, writes Heather Suttie in Legal Markets and Marketing: 10 Trends to Watch and Watch Out For in 2018. Her overview of the key points in the Citi Private Bank – Hildebrandt Consulting 2018 Client...
by Lance Godard | Jan 18, 2018 | Content & Communications
Stories, not product features and functionality, are the key to success in sales, writes George Deeb in Sales 101: Sell Stories, Not Products. Getting bogged down in the minutia of what a product does is a common rookie mistake: … clients don’t really care...
by Lance Godard | Jan 17, 2018 | Advice
It’s clear that law firms, writes Patrick Lamb in The Law Firm of the Future, must adapt their business model if they are to survive in the face of evolving client demands. More importantly, though, they must change their culture: The hardest part of this...
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