“Go big or go home” might be a good way to approach your business, but it’s not going to get you very far when you’re telling stories, writes Alison Davis in The Surprising Way to Be More Effective at Storytelling. Instead, if you’re trying to get people’s attention, touch their emotions, and help them remember what you’re talking about, going small is a more effective way to communicate:

… what’s needed is what Callahan calls “small stories,” the anecdotes concerning real-life experiences that people tell every day in conversations.

Although they’re written with business leaders in mind, her seven characteristics of a good business story should be required reading for every lawyer because, as Davis explains, “small stories have big power.” Read the post. Start incorporating small stories into your communication. You’ll be glad you did.