I help lawyers articulate value
Lance Godard, Owner
I’ve spent nearly three decades inside and outside of law firms around the world, providing a broad range of marketing, communications, and business development solutions. I’ve written and re-written practice descriptions and blog posts and proposal documents and attorney bios and more. I’ve helped lawyers craft their stories, pitch their services, and grow their business. I’ve worked with them to improve the way they talk about who they are and what they do. Equally important, I’ve helped them land new clients with fine-tuned marketing language that is targeted and relevant to the companies and prospects who buy their services.
All that to say: I’m kind of a content geek. Areas of expertise include:
- Copywriting services for lawyers and law firms (practice descriptions, lawyer biographies, pitches and proposals, etc.)
- Editing non-native English content (blog posts, articles, web content, etc.)
- Social and digital media strategies and execution
- Marketing and communications planning
I recently completed two years as Co-Chair of the International Legal Marketing Association’s Technology Committee, and have been active in the organization in a variety of leadership roles – including five years on the Board of the Ohio Chapter and more than four years as Co-Chair of the Social and Digital Marketing Special Interest Group – for ten years.
In the early days of digital marketing, I created and ran 22 Tweets, conducting 100 live Twitter interviews of practicing lawyers. The site was twice recognized by the ABA Journal’s annual Blawg 100 listing.
I’ve lived and worked outside of the United States for much of my career, and am fluent in French and English. Currently, I live in Cleveland, Ohio, with my wife and two children. I’m on the Board of Directors of Reaching Heights, a community organization dedicated to providing support to our local public schools and students. When I’m not out on my bike or in the yoga studio, you’ll probably find me reading.
Let’s talk about how I can help you grow your practice