Are You Reading These Posts?
Life’s short. You’re busy. I sort through countless law marketing and business development blogs every day to find the post that will help you market your practice, plan for the future, stay ahead of trends, increase your value to clients, and more. So you don’t have to. Are you reading these posts?
Need To Sell? Learn To Listen…
Selling is an incredibly important skill that all lawyers must possess, writes Audrea Fink in Sales Is a Five-Letter Word Attorneys Need to Learn. The good news is that it's not that hard to stand out: Knowing how to sell is really about knowing how to listen and how...
read moreLaw Firm Website Redesign: How To Overcome 5 Challenges That Can Trip You Up
Redoing a law firm website is rarely quick and easy, writes Jay Harrington in 5 Laws That Can Make Or Break Your Law Firm's Website Project (And How to Deal With Them). Firms tend to spend more time on trivial details than on how to differentiate the firm or...
read moreNetworking For Introverts: Tips To Ease The Suffering
Networking can be extra challenging for introverts, writes Claire Parsons in The Introvert Lawyer’s Guide to Networking. It's a critical part of professional life, however, and even the most introverted lawyer must find a way to build and nurture their network....
read moreIt’s Personal: Handwritten Notes Boost Client Relationships
Personal notes can be pleasantly disruptive, writes Bull Garlington in Handwritten Notes Help Build Real Relationships: Your client’s not going to print out your email, then hold it in their hand and think, wow, my lawyer went out of her way to write this. If you send...
read more3 Ways To Boost Credibility In Presentations
It's fairly easy to sound credible and confident when making a presentation, writes Darren Menabney in Three Things You Really Need To Stop Saying In Presentations. Unfortunately, it's just as easy to undermine your authority and send the wrong message: “I know the...
read moreStorytelling Is The New Black: 3 Ways To Connect With Your Reader
We all get the power of stories, writes Adrian Lurssen in Yes, Storytelling Is Everything, But How Can Lawyers Actually Incorporate 'Story' Into Legal Analysis? We have a clear understanding of why lawyers need to incorporate them into their written work. What isn't...
read moreAre You Authentic? Your Relationships Depend On It…
"Authenticity" may be an overused buzzword, but you shouldn't let the hype keep you from actually being authentic, writes Lindsay Griffiths in "Authenticity" Might be Cliche, But It's Essential to Building Client Relationships. Because it's the necessary foundation...
read moreKnow How Your Client Defines “Value”? You’d Better…
It's all too common for lawyers to confuse "understanding a client's business" with knowing what the company does, writes Nat Slavin in You Think You Understand Your Client’s Business (But Do You Really?). But providing the advice that clients want, the advice that...
read moreTalk To Your Clients, And Other Tips For Success
Your clients, writes Leslie Meagley in Five Tips for Thriving Law Firms, see legal problems as business problems. That's why conversations with them - to learn more about the business problems that keep them up at night - will make you a better lawyer. And strengthen...
read moreTalking To Your Clients Can Cure Their Insomnia. In A Good Way…
Outside law firms are giving chief legal officers insomnia, writes Michael Rynowecer in Clients have 2 big sources of insomnia. Law firms only cause 1. And that's a big problem: The decision makers are unnerved by their law firms’ behavior—as they are now relying on...
read moreSix Tips for Initiating Relationships
Networking is critical to success, writes Sujan Patel in How to Connect With Just About Anyone. But developing relationships with the people who will help you succeed doesn't happen overnight. It takes time and intent. Most importantly, it takes a first step. That's...
read moreCLOC Is Leading The Way To A Better Legal Profession
Turns out that what happens in Vegas shouldn't stay in Vegas, writes Debra Baker in CLOC - Don't Let What Happens in Vegas Stay There. Because the Corporate Legal Operations Consortium, which recently held its CLOC Institute in Las Vegas, is driving some of the most...
read moreYou Are Your Brand
Your personal brand isn't the firm name or the logo or the tagline. it's the reputation you've built over your career, the sum total of your actions and experiences, the things people remember about you when you leave the room, writes Jaimie Field in What Goes Into...
read moreNot a Natural Born Rainmaker? These Tips Will Help
You don't have to be a rainmaker to successfully develop business, writes Sally Schmidt in Business Development Skills That Don’t Take Talent. But you do have to work at it: At some point, you may need to push yourself to do things you might not be comfortable doing....
read moreRelationships Generate Collaboration – And Happy Clients…
Competition is fiercer than ever, writes David Kaufman in Investing in the Relationship: Making Legal Collaboration Work in 2018. That's why the smart money is on law firms that collaborate instead of compete. The ones that do it right, that is: Your relationships...
read moreStorytelling Is The Foundation Of Successful Marketing
Rapidly evolving technology has led many law firms to think that marketing tools and methods hold the key to reaching their target audience, writes Jay Harrington in In a World of Tools and Technology, Story Remains the Great Equalizer in Law Firm Marketing. Because...
read moreStop Outsourcing Your Online Relationships
Today's technology makes it easy to build relationships online by proxy, writes Lindsay Griffiths in Who’s Building Your Client Relationships Today? And that's a big mistake: Whether online or off, when someone is building a relationship with you, it should go without...
read moreGrowing Your Practice Is A Contact Sport
If your marketing doesn't involve direct contact with the people in a position to give you work, you're wasting your time and the firm's money, writes Bruce Stachenfeld in How To Improve Your Horrendous Law Firm Marketing Efforts. That's because there are only a few...
read moreSuccess Comes Down To These 6 Killer Rules…
Successful business developers play by different rules, writes Jennifer Petrone Dezso in 6 Killer Rules to Developing Business. Fortunately, you too can play by those rules: ... [A]lmost anyone who wants to adopt them can. You can start with one—the one feeling most...
read moreKill Bullet Points Before They Kill Your Presentations
Detailed lists are an ineffective way to communicate ideas in business presentations, writes Leslie Belknap in Why Bullet Points Kill Presentations: "[B]ullet point lists kill presentations because your audience will struggle to pay attention to your lists, agree with...
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