by Lance Godard | Jan 15, 2019 | Advice
Marketing isn’t something to do only when there’s nothing else on your plate, of course. But days when the workload is light give you a great opportunity to get ahead on some small marketing tasks, writes Cari Twitchell in 20 Legal Marketing Ideas for Slow...
by Lance Godard | Aug 7, 2018 | Advice
Only one in three clients recommends their primary law firm, writes Michael Rynowecer in 93% of Clients Recommend a Law Firm—It’s Probably Not You. And that’s a problem for firms not on the list: Peer-to-peer recommendations are the single most powerful source...
by Lance Godard | Aug 1, 2018 | Advice
Improving the client experience – how you interact with them, how you communicate with them, how you deliver your services – writes Sally Schmidt in Service Delivery Takes Center Stage, might be the single best way to market your practice. That’s...
by Lance Godard | Jul 23, 2018 | Advice
Your clients aren’t thinking about vacations and the beach right now, writes Michael Rynowecer in 7 Questions to Ask Every Client Before August 15. They’re thinking about next year’s budget. They’re thinking about end-of-year results....
by Lance Godard | Jun 26, 2018 | Advice
At most firms, the antidote for silos and siloed thinking is the offsite retreat – partners’ meetings, lawyers’ meetings, practice group meetings, and more. But those events only succeed at breaking down walls, writes Sally Schmidt in Making Firm...
by Lance Godard | Jun 25, 2018 | Advice
The best opportunity for growing your practice – and your revenue – lies in getting more work from existing clients, writes Michael Rynowecer in The Most Underrated Trends in Legal Marketing: The single biggest underrated trend in legal marketing today is...
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