Planning + Strategy

Plan your success

We get it. Lawyers are busy, perhaps busier that most, with clients and bosses and family obligations and a hundred other things pulling them in a hundred different directions. But that’s no excuse for neglecting one of the essential elements of marketing and branding success: a meaningful and realistic plan, a road map that takes them from where they are now to where they want to be, that reflects their strengths and their schedule, the ways they measure success.

With nearly three decades of experience developing marketing plans for lawyers, offices, practices, and firms, The Godard Group helps your lawyers design focused and effective marketing and communications plans. We’ll work with them to clarify objectives, set budgets, identify the channels their targets use and the messages they want to hear and the business issues that keep clients and potential clients up at night. Equally important, we help them bridge the gap between strategy and execution, measure the effectiveness of marketing efforts, and refine and readjust to ensure that efforts remain focused on achieving their goals.