Recent Publications
Content + Communications
Five Tips to Get Your Lawyer Biography Noticed
Crisis Communications Roadmap for Law Firm Marketers Responding to COVID-19
5 Takeaways for Authors from JD Supra’s 2019 Readers’ Choice Awards
The Key To Content Marketing Success? Measure Your Results. Here’s How…
5 Key Elements of a Successful Law Firm Content Strategy
11 Writing Tips to Engage & Keep An Audience (From Thought Leaders Who’ve Done It)
3 Client Stories You Must Include In Your Online Attorney Bio
5 Ways to Write An Attorney Bio That Clients Will Remember
5 Ways To Make Your Law Firm’s Practice Descriptions Stand Out
3 Reasons Why Every Lawyer Should Study JD Supra’s Readers’ Choice Awards
What I Learned About Content Marketing While Working at JD Supra
Social + Digital Media
LinkedIn as a Business Development Tool for Lawyers? Here Are Five Ways to Get Started
Planning + Strategy
Say Goodbye To Q1 With A Tune-up Of Your Marketing & BD Plan
5 Reasons Your Business Development Isn’t Working – And How You Can Fix It
Writing Your Business Development Plan for the New Year? Aim for the Impossible…
The Pitch Starts at Hello: 5 Ways to Make Sure Relationships Become New Business
5 Ways for Lawyers to Make the Most of Trade Conferences
The Secret of Your Business Success? Relationships, Relationships, and Relationships
When Is the Best Time to Pitch for New Work During Business Lunch?
Is It Time for a Marketing Tune-up?
Other
Client Satisfaction Is Built On Relationships, Not Just Exemplary Service
When Will the Billable Hour Die? Conversation with Law Firm Change Agent John Chisholm (Part Two)
When Will the Billable Hour Die? Conversation with Law Firm Change Agent John Chisholm (Part One)
5 Client Service Lessons for Law Firms from The Gap’s Head of Legal Operations
No, Lawyers, the Sky Isn’t Falling (Not If You’re Looking Up, Anyway)
Are Your Cross-Selling Efforts Stalling? Maybe You’re Doing It Wrong…