by Lance Godard | Feb 6, 2015 | Content & Communications
Is your work written for 10-year-olds? Maybe it should be: that’s the reading-level calculation of Ernest Hemingway’s The Old Man and the Sea. And it turns out, explains Shane Snow in Why History’s Best Writers Wrote for Middle Schoolers, that writing at a...
by Lance Godard | Feb 5, 2015 | Advice
A business development plan full of vague opportunities and potential connections isn’t going to get you anywhere, writes Eric Fletcher in Targeted Business Development, Or Pursuit Of The Broad Side Of An Empty Barn? To turn opportunities into work, you must...
by Lance Godard | Feb 4, 2015 | Social & Digital Media
Law firms have a lot to gain from social media, writes James Mulvey in The 5 Ways Law Firms Are Using Social Media for Listening, because they are “innately social organizations,” built on social interactions. But better relationships aren’t the only...
by Lance Godard | Feb 3, 2015 | Social & Digital Media
The editors at Attorney At Work have pulled together some insightful facts and figures about social media in the legal profession in How Do You Use Social Media? Among them: according to the 340 lawyers who responded to a recent AAW survey, the #2 most effective...
by Lance Godard | Feb 2, 2015 | Advice
Clients don’t hire law firms, explains Mark Cohen in Law Firms, Condominiums, and A New Model Law Firm. They hire lawyers: The reality is that except for those few lawyers who enjoy “trusted adviser” status with a client, other lawyers in the firm seldom figure...
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