Only one in three clients recommends their primary law firm, writes Michael Rynowecer in 93% of Clients Recommend a Law Firm—It’s Probably Not You. And that’s a problem for firms not on the list:
Peer-to-peer recommendations are the single most powerful source of new business for a law firm. Everything else pales in comparison. […] The law firms who manage to earn client recommendations are growing faster and booking new business at a lower cost of acquisition. This not only drives revenue—but drives profits.
Rynowecer’s post tells it like it is. And it tells you what you need to do to make sure your firm is the one that clients recommend. Read it, then start giving clients what they want. You’ll be glad you did.
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