Lawyers who win more pitches, develop better and strong relationships with clients and prospects, who make it rain while their peers worry about drought, writes Eric Fletcher in If It Isn’t A Top Priority, Don’t Lose Much Sleep Over Business Development, are those who make business development a priority.

Not one more item on a “to-do” list. Not something you do when you can find the time or get around to it. Not that thing you turn to in desperation when the absence of work forces it.

Read the post. Start giving business development — learning more about potential clients, enhancing relationships with influencers, identifying ways to solve more problems for the people who give you work — the time and money and attention worthy of a priority. You’ll start seeing results.