by Lance Godard | Apr 30, 2018 | Content & Communications
Rapidly evolving technology has led many law firms to think that marketing tools and methods hold the key to reaching their target audience, writes Jay Harrington in In a World of Tools and Technology, Story Remains the Great Equalizer in Law Firm Marketing. Because...
by Lance Godard | Apr 26, 2018 | Advice
Today’s technology makes it easy to build relationships online by proxy, writes Lindsay Griffiths in Who’s Building Your Client Relationships Today? And that’s a big mistake: Whether online or off, when someone is building a relationship with you, it...
by Lance Godard | Apr 24, 2018 | Content & Communications
If your marketing doesn’t involve direct contact with the people in a position to give you work, you’re wasting your time and the firm’s money, writes Bruce Stachenfeld in How To Improve Your Horrendous Law Firm Marketing Efforts. That’s...
by Lance Godard | Apr 23, 2018 | Planning & Strategy
Successful business developers play by different rules, writes Jennifer Petrone Dezso in 6 Killer Rules to Developing Business. Fortunately, you too can play by those rules: … [A]lmost anyone who wants to adopt them can. You can start with one—the one feeling...
by Lance Godard | Apr 20, 2018 | Content & Communications
Detailed lists are an ineffective way to communicate ideas in business presentations, writes Leslie Belknap in Why Bullet Points Kill Presentations: “[B]ullet point lists kill presentations because your audience will struggle to pay attention to your lists,...
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