by Lance Godard | May 30, 2018 | Advice
For most lawyers, writes David Ackert in 5 Metrics that Measure Success, business development activity is ad hoc: When our schedule lightens up, we do some networking. When things get busy, business development grinds to a halt. What’s the ROI for all the...
by Lance Godard | May 29, 2018 | Content & Communications
Following up is critical to successful marketing and business development, writes Sally Schmidt in Follow Up to Increase Your Chances of Getting Business. Meaningful relationships take time and multiple contacts, especially when “top of mind” only lasts...
by Lance Godard | May 24, 2018 | Social & Digital Media
Strong digital branding is essential for raising awareness and attracting new clients, writes Julie Holton in Immediately Improve Your Digital Branding by Doing These 3 Things. And her three practical suggestions will help you bring focus, quality, and value to your...
by Lance Godard | May 23, 2018 | Advice
Selling is an incredibly important skill that all lawyers must possess, writes Audrea Fink in Sales Is a Five-Letter Word Attorneys Need to Learn. The good news is that it’s not that hard to stand out: Knowing how to sell is really about knowing how to listen...
by Lance Godard | May 22, 2018 | Planning & Strategy
Redoing a law firm website is rarely quick and easy, writes Jay Harrington in 5 Laws That Can Make Or Break Your Law Firm’s Website Project (And How to Deal With Them). Firms tend to spend more time on trivial details than on how to differentiate the firm or...
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