Redoing a law firm website is rarely quick and easy, writes Jay Harrington in 5 Laws That Can Make Or Break Your Law Firm’s Website Project (And How to Deal With Them). Firms tend to spend more time on trivial details than on how to differentiate the firm or articulate its unique value proposition. Murphy’s Law always rears its ugly head. And no matter the timeline, projects always take longer than expected (even when you expect they’ll take longer than you’ve planned).
Set realistic but aggressive deadlines. Deadlines encourage quality because they force you to focus on more of what matters and less of what doesn’t. By focusing on what’s most important, you’re left with less to review and tweak to death, and fewer bugs to fix. This gives you a chance to polish what’s there and make sure it’s optimized.
Harrington’s post identifies the five “laws” that can derail any website project, and offers practical suggestions for meeting them head on. Read it. Build his solutions into your process. You’ll be glad you did.
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