by Lance Godard | Jun 29, 2018 | Planning & Strategy
It’s time to move away from marketing strategies based on subjective observations, writes Melanie Trudeau in Using Predictive Analytics to Inform Law Firm Marketing Programs. That’s because relying on non-scientific input from stakeholder and clients...
by Lance Godard | Jun 27, 2018 | Content & Communications
Without a good headline, writes Amanda Clark in 8 terrific tips for writing clear, compelling headlines, even the best content – well-written, on-point, practical, and highly relevant to your audience – might never be read. That’s why you need titles...
by Lance Godard | Jun 26, 2018 | Advice
At most firms, the antidote for silos and siloed thinking is the offsite retreat – partners’ meetings, lawyers’ meetings, practice group meetings, and more. But those events only succeed at breaking down walls, writes Sally Schmidt in Making Firm...
by Lance Godard | Jun 25, 2018 | Advice
The best opportunity for growing your practice – and your revenue – lies in getting more work from existing clients, writes Michael Rynowecer in The Most Underrated Trends in Legal Marketing: The single biggest underrated trend in legal marketing today is...
by Lance Godard | Jun 6, 2018 | Advice
Tracking developments at the macro level is necessary to understand the legal universe, writes Sanju Kripalani in Managing the Micro in Client Service. In-house lawyers are talking about the evolution of the billable hour, the role of artificial intelligence in the...
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