Without a good headline, writes Amanda Clark in 8 terrific tips for writing clear, compelling headlines, even the best content – well-written, on-point, practical, and highly relevant to your audience – might never be read. That’s why you need titles that speak directly to the people you want to reach:

Focus on value. What’s in it for your readers? Why should they care about this blog post? Write headlines that let them know they’ll benefit from your content.

Clark’s tips will help you make your headlines more effective, and your written work more visible. Read the post. The start writing the headlines that will draw readers to your work.