Successful Networking Hinges on Follow-Up

Networking is not a race, writes Cari Twitchell in An Essential Networking Ingredient: Followup. Not even a marathon. It’s an exercise in building relationships, and that takes time, and it takes effort, and most of all, it takes focused and methodical...

Is the Lack of Cross-Selling at Your Firm Your Fault?

Ever wonder why there’s not more cross-selling at your law firm? The answer might be staring at you in the mirror, writes Tom Kane in Is the Lack of Cross-Selling Your Fault? “Are you to blame for the failure of your partners to cross-sell you to their...

The Golden Rule of Lawyering: Do Unto Clients…

Want to be a better lawyer? Walk a mile in your client’s shoes, writes Sally Schmidt – legal marketing consultant AND business owner – in Walking in Your Client’s Shoes, before listing handful of cardinal sins that she’s seen over the years. Think of them...