by Lance Godard | Sep 23, 2016 | Social & Digital Media
Yes, the importance of social media to your marketing efforts continues to grow. Yes, social media can increase your visibility, and make it easier to find you. Yes, potential clients are probably looking at your social media profiles to get a better idea of who you...
by Lance Godard | Sep 22, 2016 | Content & Communications
When it comes to writing documents that everyone can understand and use, it turns out that lawyers aren’t the only ones challenged. It’s a problem plaguing financial professionals, too, say Steve Lipin and Adam Rosman in A Plea for Plain English in Financial...
by Lance Godard | Sep 21, 2016 | Planning & Strategy
Having a strategy, a real, honest-to-goodness plan of action, is your competitive advantage, writes Samantha Graveney in Success Doesn’t Just Happen. It’s Planned For. All of your competitors are doing it (to varying degrees of success), and all of your clients – in...
by Lance Godard | Sep 20, 2016 | Content & Communications
It’s easy to forget that listening is precisely what makes communication possible, writes Eric Fletcher in This Is Where Communication Begins. Because we want most of all to be heard, to deliver our message. That’s not communicating, though. That’s delivering a...
by Lance Godard | Sep 19, 2016 | Advice
Maybe we’ve been going about this all wrong, writes Eric Dewey in 7 Reasons Networking is Dead … or should be. Maybe we shouldn’t be focused on networking, but rather on connecting: “Networking is very [What’s In It For Me?]. If you’ve ever been on the...
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