by Lance Godard | Jun 3, 2011 | Uncategorized
Stacy West Clark’s “10 Marketing Tips for Time-Pressed Lawyers” at Law.com. Marketing isn’t a luxury, something you do when all the client work is done and the kids are in bed and you’ve finally finished War and Peace. But putting it off...
by Lance Godard | Jun 2, 2011 | Uncategorized
Allison Shields’ “Elevating the Elevator Speech” at Lawyerist.com. An elevator speech, like a cover letter for job seekers or a slogan for law firms, is most conspicuous when it’s bad. Rather than engaging your interlocutor, it makes them want...
by Lance Godard | May 31, 2011 | Uncategorized
John Baldoni’s “Using Stories to Persuade” in The Conversation at the Harvard Business Review. It’s hard to resist a good story. With a strong narrative, some facts thrown in to back it up, and a healthy dose of passion, you’re sure to...
by Lance Godard | May 27, 2011 | Uncategorized
“Law firms need to stop selling and start listening” in Lawyers Weekly. For any law firm, cross-selling is a key step in expanding client relationships and growing revenues. It’s important. As well it should be. But cross-selling isn’t a...
by Lance Godard | May 26, 2011 | Uncategorized
Altman Weil‘s “Law Firms in Transition Survey 2011,” authored by Thomas Clay and Eric Seeger. Struggling to keep up with the Joneses? You’re probably not alone. And thanks to Clay and Seeger, you now know exactly what the Joneses are doing. 240...
by Lance Godard | May 25, 2011 | Uncategorized
Robert Pozen’s “Managing Yourself: Extreme Productivity” in The Magazine at the Harvard Business Review. Yeah, I know, not everyone will carry a flashlight in her briefcase so she can read in a dimly lit taxi. Or shower, shave, and dress in 15...
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