by Lance Godard | Apr 30, 2009 | Uncategorized
A smattering of interesting and valuable posts from the blawgosphere and beyond “The Decline of Differentiation” from Branding Strategy Insider. Now more than ever, lawyers need to communicate that which differentiates their services from those of their competition....
by Lance Godard | Apr 18, 2009 | Advice
A smattering of valuable and interesting posts from the blawgosphere and beyond “Meddlesome Clients Often Drive Changes” from Corcoran’s Business of Law blog. Whether or not in-house lawyers allow business managers into the outside counsel selection process, as...
by Lance Godard | Apr 8, 2009 | Uncategorized
Last week I was at the Legal Marketing Association’s annual conference. Incisive Media and ThomsonReuters Legal were also there, interviewing conference attendees about a broad range of legal marketing topics. You should watch all of the interviews from the...
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