From Convince and Convert: “Is social media too big for its britches?”

“Is social media too big for its britches?” from Jay Baer’s Convince and Convert. Social media and social networking for lawyers is something I read about, write about and actively enable. But truth be told, sometimes the discussions bore me. You know the ones. The blog posts and twitter feeds and videos extolling the virtues of participation, decrying the social media faux pas committed by luddites, praising the power and the glory and the revolution of social media. We need to move to the next step, to stop talking about social media like it is new and amazing and the new black, and to start talking about how it fits into your broad communications strategy, about the specific benefits social media can bring, about the concrete actions you should be taking to drive the results you seek. This post from Jay Baer does just that. It’s a big step in the right direction.