by Lance Godard | Dec 17, 2010 | Uncategorized
Scott Greenfield’s “What’s the Buzz?” from Simple Justice. Greenfield has a special place in his heart for legal marketers, but that doesn’t stop me from reading his blog. And it shouldn’t stop you, either: he calls ’em like...
by Lance Godard | Dec 15, 2010 | Uncategorized
Jay Fleischman’s “Law Firm Marketing and the “Buy My $#!^” Mentality” from Legal Practice Pro. For many lawyers, getting new clients is all about convincing people to buy. But it shouldn’t be. Law isn’t a product, don’t sell it as...
by Lance Godard | Dec 14, 2010 | Advice
Carolyn Elefant’s “MyShingle Turns Eight” from her blog MyShingle.com. Elefant is one of the premier bloggers in the solo lawyer space, but her practical advice is relevant for all. This post captures some of the lessons she’s learned over the...
by Lance Godard | Dec 13, 2010 | Uncategorized
Mark Herrmann’s “Inside Straight: Business Development (Part 1)” from Above the Law. I never thought I’d be recommending Above the Law as a law marketing resource, but Herrmann’s new “Inside Straight” columns have given it a...
by Lance Godard | Dec 10, 2010 | Uncategorized
“Cost Reduction is Good, Cost Certainty is Better” from Dan DiPietro and Gretta Rusanow writing for The AmLaw Daily. Valuable insight from the people responsible for the Citi Private Bank Law Watch. Read this post for a comprehensive overview of the key...
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