Robert Algeri’s “2011: The year that content marketing becomes king” from The Great Jakes Blog. Think merely being online and engaged is enough? Think again. Unless you have good content, the kind that clients read, that they print out and share with their colleagues, that they turn to when they need solutions, they’re not going to your website, Twitter feed or Facebook page. This post tells you why.
While you’re at it, check out Algeri’s companion piece, “2011 – The year that law firm websites become ‘publishing platforms’” for more good ideas re content marketing.
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