How many times do you have to hear this?

Ron Friedmann’s “Empirical Overview: The Life Cycle of the Client-Law Firm Relationship” from the Integreon blog. Miss this year’s Georgetown University Law Center’s Future of Law Conference? No worries. Friedmann didn’t, and has recapped several key sessions from the seminar on his blog, including this one presented by Lisa Hart, Chief Executive of Acritas, who talked to more than 2000 general counsels to find out what makes a law firm “top of mind” for their clients. There’s clearly a lot more to Hart’s study than the statistics included in this post, but when you learn that only 5% of clients cited “low cost” as a driver of selection, do you really need more data?