by Lance Godard | Mar 17, 2011 | Uncategorized
Michael Chang’s “Luck – It Depends on How You Look at It” at In-house ACCess. This isn’t the first time we’ve recommended a post from Michael Chang. And it likely will not be the last. Chang exemplifies the true nature of...
by Lance Godard | Mar 16, 2011 | Uncategorized
John Wallbillich’s “Howrey 3: When is a Law Firm Brand Too Good?” on Wired GC. Day Three of Wallbillich’s Howrey retrospective is about brands, branding, and slogans. But underneath all that, it’s about the same thing we talked about...
by Lance Godard | Mar 15, 2011 | Uncategorized
Debra Baker’s “Value Perceptions: Real or Illusory?” on her blog, Law Firm Transitions. Think you’re adding value? Meaningful value? The kind of value that goes beyond providing legal advice and helps your clients run their businesses better,...
by Lance Godard | Mar 14, 2011 | Uncategorized
Aric Press’ “A Cleansing Look at Law Firm Marketing and Messaging” in the AmLaw Daily. Think your marketing materials are the cat’s meow? Your PowerPoint presentation a cut above the rest? Your proposal letter an on-target, informative,...
by Lance Godard | Mar 11, 2011 | Advice
Colin Cameron’s “The Top 5 Things Law Firms Need To Do Now To Increase Profitability” at Cameron’s Profits for Partners Blog. This post, like all of the ones Cameron writes, is short, to the point, and full of solid advice. No-nonsense advice....
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