by Lance Godard | Jun 9, 2011 | Uncategorized
Patrick McKenna’s “Hurdles to Executing Your Strategic Plan” at Slaw.ca. “Hope is not a strategy,” writes McKenna. Neither are good intentions, good ideas, or even good karma. But even when you have a solid strategic plan, one that...
by Lance Godard | Jun 8, 2011 | Uncategorized
Ken Robbins’ “Why we quit participating in RFPs” on his blog, Ken Robbins: thoughts on business strategy, marketing, ideas. Robbins is a marketer, not a lawyer (and not even a legal marketer), but his post on RFPs is no less relevant to the legal...
by Lance Godard | Jun 7, 2011 | Uncategorized
Adrian Lurssen’s “3 Steps to Building Corporate Presence on Facebook” at JD Supra’s The Scoop. To Facebook, or not to Facebook? That is indeed the question for many lawyers. Whether you’re a solo estates lawyer who wants to market her...
by Lance Godard | Jun 6, 2011 | Uncategorized
Heather Townsend’s “9 classic mistakes guest speakers make” on her blog The Thoughts and Ideas Of The Efficiency Coach (now at The Efficiency Coach). Don’t let the title fool you. These mistakes aren’t limited to guest speakers. And...
by Lance Godard | Jun 3, 2011 | Uncategorized
Stacy West Clark’s “10 Marketing Tips for Time-Pressed Lawyers” at Law.com. Marketing isn’t a luxury, something you do when all the client work is done and the kids are in bed and you’ve finally finished War and Peace. But putting it off...
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