by Lance Godard | Jul 27, 2011 | Content & Communications
Mark Herrmann’s “Inside Straight: A Tale of Two Pitches” at Above the Law. It’s hard to say what makes a pitch successful. Or unsuccessful for that matter, though the anecdotes are generally a lot more interesting when pitches don’t go...
by Lance Godard | Jul 26, 2011 | Advice
Lee Rosen’s “Marketing: Does It Take Time or Money?” on his blog, Divorce Discourse. Sometimes the difference between success and failure comes from asking the right questions. Rosen’s post does just that. But you shouldn’t read this post...
by Lance Godard | Jul 21, 2011 | Advice
Louis Abramovitz’s “Cost-Effective Web Tools for Business Intelligence” at Law.com. Online resources for competitive information and business intelligence have never been more plentiful, or more comprehensive. It wasn’t so long ago that the...
by Lance Godard | Jul 20, 2011 | Advice
Steven Burchell’s “Rethinking New Business Intake at Law Firms” in Law.com‘s Law Technology News. Let’s face it. Automating the new client and matter process generally doesn’t sit in one of the top spots on a law firm’s to-do...
by Lance Godard | Jul 18, 2011 | Planning & Strategy
Merrilyn Astin Tarlton’s “Six Steps to Single-Minded Marketing” on the Attorney at Work blog. If you’re not reading Attorney at Work every day, you should be. Because their “one really good idea every day” is almost without fail...
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