Eric Fletcher’s “The Quest For A Silver Bullet” on his eponymous Eric Fletcher Blog. Looking for a silver bullet? Yeah, you and every other cowboy who rode into this crowded legal services marketplace. But the truth is that silver bullets don’t exist, for lawyers or anybody else. Success is a function of effort and focus and discipline, not volume and hope and chasing down everything that even remotely looks like an opportunity, whether it sits in your sweet spot or not. And more often than not, success comes from knowing what you cannot do, the work you should not try to land, the opportunities you should not pursue. Fletcher’s post reminds us that saying “no” is an important part of strategies that work.
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