by Lance Godard | Jan 30, 2015 | Social & Digital Media
You might think that Sam Glover is an anti-social media Luddite when you read the title of his latest post, 4 Things to Do Before You Spend a Dollar on Online Marketing. But he’s not: his piece is less a critique of online marketing than a reminder to leverage...
by Lance Godard | Jan 29, 2015 | Social & Digital Media
Whether you’re taking tentative first steps on Twitter, or looking for ways to drive readers to your established law blog, you’ll find practical pointers for creating and maintaining a valuable online presence in Guy Kawasaki’s How to Integrate...
by Lance Godard | Jan 28, 2015 | Advice
It’s hard to say “no,” explains Tim Harford in “The power of saying no.” Nevertheless, it’s important to get better at saying it. Not just because you cannot possible accomplish everything you’re asked to do – that much...
by Lance Godard | Jan 27, 2015 | Content & Communications
Lawyers can learn a lot about content marketing from Jimmy Fallon, writes Adrian Lurssen in Is Jimmy Fallon the King of Content Marketing?. For starters, Fallon’s distribution of his material on Twitter, Facebook, YouTube and other channels – and the...
by Lance Godard | Jan 26, 2015 | Advice
Like every business, writes Bruce MacEwen in What’s Value? Answer One Question, in law there is room for the “sell it for more” firms (the equivalent of Ritz-Carlton and BMW), just like there is room for the “make it for less” ones (think...
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