Law firms have a lot to gain from social media, writes James Mulvey in The 5 Ways Law Firms Are Using Social Media for Listening, because they are “innately social organizations,” built on social interactions. But better relationships aren’t the only benefit of online activity;
[B]road social media listening, using software to analyze millions of bits of data to find the conversations impacting their clients, cases, and firm’s reputation … offers your firm immediate returns, even if these results fall outside of your typical marketing uses of social media.
Read the post. Start listening – and learning – on social media.
(Hat-tip to Nancy Myrland, one of Mulvey’s sources, for alerting me to the post.)
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