by Lance Godard | Mar 26, 2015 | Advice
There’s only one way to give your client she expects, writes Gina Rubel in How In House Counsel Defines Client Focus. You ask her: The phrase “client focus” can take on many meanings for lawyers. […] One thing is certain, it is important for every attorney...
by Lance Godard | Mar 13, 2015 | Content & Communications
It’s important to listen to everything your client tells you. But, writes Michael Rynowecer in 13 Unspoken Rules of Client Relationships, it’s probably more important that you hear what she isn’t saying. Because you need to follow the same unspoken...
by Lance Godard | Mar 11, 2015 | Planning & Strategy
Writing your marketing plan? Identify who you want to work for before you decide what you want to say and where you want to say it, writes Sam Glover in Let Your Ideal Client Guide Your Marketing Strategy. And he’s right: if you’re marketing your practice...
by Lance Godard | Mar 9, 2015 | Content & Communications
“I suppose it is tempting, if the only tool you have is a hammer, to treat everything as if it were a nail,” wrote Abraham Maslow in The Psychology of Science. For lawyers, that often translates into talking about the law, about legal issues, about rules...
by Lance Godard | Mar 6, 2015 | Advice
It’s not all that surprising that more lawyers don’t cross-sell (just ask Dan Hull). But it’s good for you. And not coincidentally, it’s good for your clients too, when you do it right. But knowing that doesn’t fix the problem. You need...
Recent Comments