It’s not always easy to listen when your client complains about the service you provide, writes Ary Rosenbaum in Don’t Ignore Your Client’s Complaints. But it’s always necessary. Because not listening says that you don’t care, and when your client hears that, the end of the relationship can’t be far:
The customer is always right and even when they’re wrong, you need to listen to their complaints whether they are justified or not. It is far easier to lose a client than to gain them and when people complain and you ignore them, they will take their complaints and business elsewhere.
Read the post. Listen to what your client doesn’t like, what she thinks of the relationship, what she wants you to change. Then fix it.
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