In-house lawyers often think that the stressful days of constantly selling themselves and their skills are over, explains Cole Silver in Even In-House Lawyers Need to Market Themselves. And that’s a mistake:
Restructures, mergers, acquisitions, new CEOs or Boards, and all sort of events can force an untimely separation between you and your company…your only client.
Silver’s post is an important reminder that getting good legal work is only one of the challenges that your in-house contacts face. Read it, then come up with ways to provide value that go beyond your regular services. Your connections will be glad you did.
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