If you don’t like to network, you’re not alone, write Francesca Gino, Maryam Kouchaki, and Tiziana Casciaro in Learn to Love Networking. But you still have to do it: networking is a necessity in today’s world, leading to more opportunities, broader knowledge, increased innovation, faster advancement, and greater status and authority:
When we studied 165 lawyers at a large North American law firm, for example, we found that their success depended on their ability to network effectively both internally (to get themselves assigned to choice clients) and externally (to bring business into the firm). Those who regarded these activities as distasteful and avoided them had fewer billable hours than their peers.
So what to do if you can’t stand networking? Start by reading the post. In it, Gino, Kouchaki, and Casciaro describe four strategies that will help you change your perspective and overcome your aversion. Then start building the relationships that will drive your success.
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