The role of today’s General Counsel is evolving, and more challenging than ever before, writes Steven Walker in Six things modern GCs really want from their law firms. That creates room for nimble and innovative lawyers to step up their client service and help them breach the gap:
GCs want, and need, true partner firms who are proactive, creative and open to risk-sharing as the next generation of legal services unfolds. Proactive, in this sense, means that the firm adopts a ‘push’ rather than ‘pull’ approach and is willing to assume some risk and invest in innovative offerings and pricing strategies which may, if successful in the long-term, cannibalise existing revenue or margin.
Walker’s post stands out as a how-to guide for lawyers and firms seeking to succeed in the new normal. Read it. Identify the ways you can deliver exactly what GCs want. Start doing them, and watch your relationship grow.
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