Content is critical in Requests for Proposals, writes Vanessa Schaefer in Winning RFPs: 10 Tips for Better Proposal Design, but presentation also plays a crucial role in the success of your response. And if you follow her ten recommendations, yours will stand out from the crowd.
Use photos, charts, and other graphics to break up the page and illustrate a point whenever possible. Studies show that people will read a caption under a visual often before reading any other text on the page.
Schaefer’s post will remind you that looks matter. Read it, even if you don’t have an RFP in the works. You’ll be glad you did.
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