Cookie cutter attorney biographies just don’t cut it for marketing your practice, writes Nancy Slome in Six Great Attorney Bios You Wish Were From Your Firm:

It’s all about compelling content, sharp layouts and contemporary photography, and meaningful insight into the attorneys’ lives, in- and outside the office.

We certainly agree that the bios Slome has identified are worth studying, but it’s her insight on framing your practice, your skills, your experience, and your personality that makes this post worth your time. Read it, then update your bio. You’ll be glad you did.