by Lance Godard | Feb 7, 2018 | Advice
Nobody wants to be a quitter. But breaking some of your bad habits will bring you law marketing success, writes Stephen Fairley in Stop Doing These 5 Things That Limit Your Law Firm Marketing Success. And he’s right: When it comes to law firm marketing, one of...
by Lance Godard | Feb 6, 2018 | Planning & Strategy
Maybe your strategy is failing because you don’t have anything worth executing, suggests Freek Vermeulen in Many Strategies Fail Because They’re Not Actually Strategies. Or maybe it’s because your strategy isn’t really a strategy at all, but rather...
by Lance Godard | Feb 5, 2018 | Content & Communications
If you’re writing about “premises liability” injuries when potential clients search for “slip and fall” accidents, you’re setting yourself up to fail, writes Julie Howell in Five Ways Lawyers Can Use Google Trends. They won’t...
by Lance Godard | Feb 2, 2018 | Social & Digital Media
To be effective on social media, writes Alan Singles in Does Your Law Firm Social Media Strategy Put Humans First?, law firms need to be authentic. They need to be human: To be real, social has to be run by people who will read and react to comments and concerns being...
by Lance Godard | Feb 1, 2018 | Advice
There’s no avoiding it: people make snap judgments about your trustworthiness as soon as they meet you, writes Sue Shellenbarger in The Mistakes You Make in a Meeting’s First Milliseconds. And that could cost you. But it doesn’t have to be that way. With...
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