by Lance Godard | Mar 29, 2018 | Uncategorized
We’ve said it many times before: a clear and focused business development strategy is critical to your success. That doesn’t mean, however, that you can afford to ignore the opportunistic, writes Sally Schmidt in Riding a Wave of Business. Sometimes you...
by Lance Godard | Mar 28, 2018 | Content & Communications
Each time you communicate with a client or prospect is an opportunity to build trust, writes Danielle Flagg in Client Communications Checklist for Law Firms. Don’t squander those opportunities. Whatever a prospect’s reason for seeking your services, chances are...
by Lance Godard | Mar 27, 2018 | Planning & Strategy
Strong brands are not a myth, say the folks at Right Hat in Want a Strong Law Firm Brand? These Nine Attitudes Can Cripple Your Efforts. But attitude and approach can undermine your branding efforts: Over and over we’ve seen one vocal lawyer jettison an entire brand...
by Lance Godard | Mar 26, 2018 | Content & Communications
The easiest decision a reader can make is to stop reading, writes Bret Stephens in Tips for Aspiring Op-Ed Writers. That’s why every sentence must grab her attention, starting with the very first one. Because the only reason you’re writing is to be read:...
by Lance Godard | Mar 23, 2018 | Content & Communications
There’s a reason it’s called the world wide web, writes Kara McKenna in Online, All Audience Is Local – Here’s How to Reach & Engage Yours. And the reach it gives you allows your written work to go wherever your audience sits: on the other...
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