by Lance Godard | Mar 22, 2018 | Planning & Strategy
The push for efficiency in the delivery of legal services isn’t going away, writes Lindsay Griffths in 3 Reasons Law Firms Should be Paying Attention to CLOC. And CLOC – the Corporate Legal Operations Consortium – is the embodiment of that movement....
by Lance Godard | Mar 20, 2018 | Content & Communications
JD Supra just published its 2018 Readers’ Choice Awards, recognizing the 240 most-read authors of legal analysis and business commentary out of the 50,000(!) who publish on the site, and once again it’s full of valuable competitive information on what’s important to...
by Lance Godard | Mar 19, 2018 | Content & Communications
Clients do business with people they know, like, and trust, reminds Allison Shields in How Lawyers Can Develop Content for Law Firm Marketing. And content that adds value – articles, presentations, blog posts, firm newsletters, and the like – provides a...
by Lance Godard | Mar 16, 2018 | Social & Digital Media
Lawyers who aren’t on Twitter are missing out on the “optimal digital newspaper,” writes Betsy Munnell in Twitter for the Reluctant Lawyer. And there’s a lot to miss: Twitter is a powerful news and data filtering platform for gathering premium...
by Lance Godard | Mar 15, 2018 | Planning & Strategy
Unfocused marketing doesn’t inspire change, writes Eric Fletcher in How To Build A Marketing Approach That Delivers. Focused marketing does: it creates additional awareness of your firm and generates new business opportunities and causes existing clients to hire...
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