Disney is so successful, writes Lindsay Griffiths in Connection Brings People Back – Business Development Lessons from Disney, because the connections they’ve created with their customers motivate those people to tell their own stories of the Disney experience. That’s a powerful business development tool: not only do those stories make potential customers – those who’ve never been to Disney – want a piece of the experience for themselves, they remind existing customers that it’s time to return to the Magic Kingdom. Wouldn’t you like your clients to feel that way?
Isn’t is possible to turn your experiences with [clients] into ones where they feel so well-advised and taken care of, that they’re happy to share that with their friends and professional colleagues?
Griffiths’ post is a practical reminder of the role you play in the stories your clients create. And it will put you on the path to inspiring your clients to share their experiences with the whole world. Read it and you’ll agree.
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