There’s good news for lawyers who hate marketing, writes Chans Weber in Three Marketing Best Practices for Lawyers Who Hate Marketing: by doing the things that successful attorneys do, they can relieve the anxiety that marketing triggers. And better sell their practice.
They Have an Exceptional Website: Twenty years ago — maybe even a decade ago — it was (somewhat) understandable if lawyers had lousy websites. But these days it’s not just a bad marketing practice, it’s unacceptable — especially since having an exceptional website is so affordable. […] Your website should looks professional, have great client-facing content, load quickly, and feature intuitive, responsive design (that is, look normal on desktops, laptops, tablets and smartphones).
There’s no guarantee that you’ll start loving marketing when you follow Weber’s three suggestions, but you might hate it a little less. And you’ll certainly position yourself for greater success. Read the post.
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