You don’t have to be a rainmaker to successfully develop business, writes Sally Schmidt in Business Development Skills That Don’t Take Talent. But you do have to work at it:
At some point, you may need to push yourself to do things you might not be comfortable doing. If you don’t like public speaking, sign up for a Toastmasters chapter. If you’ve been wanting to write, start a blog and make a commitment to post every week. If you tend to eat lunch at your desk, make a resolution to have lunch with a colleague or prospect at least twice a month outside the office. Improving your odds is up to you.
Schmidt’s five behaviors are useful advice for all lawyers, not just those who lack natural rainmaking skills. Read it, then get to work. You’ll be glad you did.
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