Your personal brand isn’t the firm name or the logo or the tagline. it’s the reputation you’ve built over your career, the sum total of your actions and experiences, the things people remember about you when you leave the room, writes Jaimie Field in What Goes Into Creating Your Personal Brand? That’s why you must play an active role in shaping it:
What we are talking about is a strategic process – it is proactively taking control of how people perceive you and managing those perceptions to help you achieve your goals.
Field’s post reminds you that it’s not just what you do that creates your reputation, but who you are. Read it. Start taking control of your personal brand. You’ll be glad you did.
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