We all get the power of stories, writes Adrian Lurssen in Yes, Storytelling Is Everything, But How Can Lawyers Actually Incorporate ‘Story’ Into Legal Analysis? We have a clear understanding of why lawyers need to incorporate them into their written work. What isn’t so obvious, however, is just how they’re actually going to do it:
How will lawyers and their firms incorporate storytelling into content marketing efforts where making sense of the law on behalf of a very specific target audience (C-suite executives, in-house attorneys, business leaders, and others with particular, need-to-know corporate concerns) has shown itself to be a powerful way to gain visibility for expertise, build relationships, and support activities that drive business growth?
Thankfully, Lurssen has some ideas: three practical recommendations for connecting with your reader, for telling stories that will get them to sit up and pay attention, for laying the groundwork to turn interest into relationships. Read the post. Follow Lurssen’s advice. You’ll be glad you did.
Recent Comments