Personal notes can be pleasantly disruptive, writes Bull Garlington in Handwritten Notes Help Build Real Relationships:
Your client’s not going to print out your email, then hold it in their hand and think, wow, my lawyer went out of her way to write this. If you send a handwritten note that boosts the relationship, they will.
Garlington’s post will probably make you want to pick up some nice stationary and a new fountain pen on the way home from work. But that’s not why you should read it. Because Garlington’s real message is that “long-term clients stick around because they like you.” Personal efforts deepen that connection. Read the post. Then send a note to your key clients. They’ll be glad you did.
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